The Levels Are Core Product Benefits Marketing Essay

The Levels Are Core Product Benefits market EssayBMW has the image of a premium car manufacturer who is know for its well driving cars with a sportier performance than their competition, prime face of this is the fact that BMW only produces rear-wheel drive and four-wheel drive cars. Their premium image comes from the fact that they produce gritty- smell and relatively high prices cars. Even though their prices argon relatively high the perceived hold dear level is still at a sufficient level beca mapping of the equilibrate with high quality.One of the core product benefits would be applied science. For example economicDynamics which manages to dismount burn consumption without really compromising the performance BMW is cognize for, by dint of means such as lightweight construction, a start-stop function, brake strength regeneration and tires with less roll resistance just to name a few. BMW has won many awards for innovation for mea certain(a)s such as these so their t echnology is at a high and innovative level.Product AttributesBMW was founded in 1916 and its graduation car went on sale in 1929, a well known and old brand known for its innovation is one of the strengths BMW can underframe on. Not only in the elevator car branch but to a fault known for its aircraft engines and motorcycles.Design, especially under Christopher Bangle recent human body has been an grand factor, loved by some hated by others the new design direction Bangle took was a hot topic in automobile discussions. What cannot be denied is that BMWs gravel a distinctive design with some elements that have been in its cars for decades. For example the characteristic grille, first introduced in 1933 and still in use on e real car model BMW manufactures. Another region of design is that BMW designs all its products with recycle in mind, Design for Recycling makes sure that the right materials are used and recycling is easier because it is being accounted for at a design sta ge.BMW has a programme called BMW Individual in which such as the name states a customer can customise its car to prominent extent. Options such as sole(prenominal) paint, leather colours and types and more encompassing audio/video possibilities are all part of this programme, all to occupy the customer to the greatest extent.Support ServicesThe normal delivery of an automobile consists of having it made ready by your dealer and having it delivered to your home. With BMW it is possible to pick it up at the factory it was produced at and have a tour in that location for example and visit the BMW museum, it is level possible for American customers to make use of this programme and BMW will even take care of the shipping afterwards. An exclusive offering which turns a simple delivery into a whole experience.BMW offers a long 12 year warranty on the body of the car, 3 years on the paintwork and 2 years on the rest with no maximum get of kilometres used. Furthermore there are prog rammes that countenance you to take out the warranty beyond this time for a premium.Every consumer has access to the BMW class Service Center which can be phoned 24/7 and is reposition of charge.BMW as well offers BMW Financial Services, which is a ingest and financing company. They offer lease agreements but also insurance, not only on cars but they even offer home or travel insurance.To summarize BMW produces high quality products which have a few characteristics they are well known for. in that location are many factors in which BMW has a great product strategy but the most notable factors would be driving quality, BMWs offer a high degree of performance in its cars. Also one very important factor is its technology, most notably EfficientDynamics through which BMW manages to level fuel consumption and emissions without compromising the quality driving it is known for. There is also the design which characterises its cars as typical BMW and last but not to the lowest deg ree the high level of support services.MiscellaneousOne of the biggest issues global society is facing is global warming, this is especially important in the automotive assiduity as their products play a (large) part in this issue.Car manufacturers flavor a bit of a paradox, their product is inherently harmful to the purlieu yet at the same time they try to be as environmentally aware as possible.BMW not only tries to be environmentally conscious in their products they also strive to be this in their organisation.As stated on their website all BMW Group employees are guided by the ICCs Business Charter for Sustainable Development. Managers are stimulated to implement environmental guidelines and convey this message onto their employees. Just some examples are reducing the amount of paperwork that goes with every car as it goes down the production-line in the factory to slenderise the amount of paper used. Turning off unused factory equipment in the weekends. Grouping the produ ction of same coloured cars together so that the photograph equipment has to be cleaned and sterilized less often.BMW Group acknowledges its responsibilities and commits to apply latest the technologies in order to enhance safety and lower fuel consumption and ruffle and exhaust emissions. As stated previously BMW applies Design for Recycling in which at the design stage there is already being accounted for optimizing the recycling process. BMW also is developing alternative fuel technologies such as BMW CleanEnergy which allows for the use of liquid hydrogen as a fuel. Furthermore BMW Group suppliers are required to adhere to the standards which BMW applies to its organisation and products.It is through technologies such as BMW Efficient Dynamics that the consumer is actually experiencing a lower fuel consumption and lower emissions. All of this achieved through lightweight construction, energy management and modern technology. For example in the Netherlands BMW has 129 models wh ich have a green label, greener labels in turn allow for lower costs for the car.To summarize, although BMWs product is harmful to the environment they try to derogate this through the use of company-wide policies and design philosophy to ensure environmentally conscious production and technology to minimize fuel consumption and emissions.SourcesEssentials of Global Marketing Svend Hollensenhttp//www.bmw.com/com/en/insights/overview.htmlhttp//www.bmw-warranty.co.uk/Pages/Information.aspx?page=Products/Comparison.htmhttp//www.bmwusa.com/Standard/Content/Owner/BMWUltimateService/Warranty.aspxhttp//www.bmw.co.uk/bmwuk/about/ corp/environmenthttp//www.bmwusfactory.com/Environment.aspx?id=282