Reference Paper Essay Example | Topics and Well Written Essays - 1500 words

Reference Paper - Essay Example Success stories are not created overnight and single-handedly and to say that most have been fashioned as a result of solitary efforts would be to make an assumption that has no basis in reality. The examples of this phenomenon abound in every walk of life. Movies and literature are teeming with success stories that talk of people and how the support that they received has played a great role in giving them the success that they have today. An excellent example of such a ‘person’ who achieved success as a result of the support that was given to him along his path to success is the character of â€Å"Babe† in the movie of the same name. Known as â€Å"Babe -the gallant pigâ€Å", this movie depicts the character of a pig who is raised on a farm owned by Farmer Hoggett, by a family of border collies and who aspires to be a sheep-dog one day. Babe is well liked by every animal on the farm as he is a friendly and polite animal, something which turns out to be the very secret behind his eventual success as a â€Å"sheep-dog†. The movie highlights the relationship that Babe has with most resident animals of the farm and how he is taught the value of politeness by â€Å"Maa†, the elderly ewe who also lives on the farm. The family of sheep dogs that raise Babe have a condescending attitude towards the other animals on the farm and they view most other animals as ‘stupid’. The ewe tells Babe that he too can become a sheep-dog and he can substitute his weaknesses by working on his strategy and ’asking’ the sheep to move, rather than to force them or to treat them roughly. As a result of this, babe, in spite of his small size and stature, is able to impress farmer Hogget with his abilities when he herds the chickens on the farm one day, separating the brown ones from the white. As a result of this, Farmer Hoggett decides to take Babe to the field the next day where he again impresses the farmer by his uncanny ability to guide and herd the sheep and in doing so, Babe

Quality management Essay Example | Topics and Well Written Essays - 500 words

Quality management - Essay Example It is a privilege to be able to spend time at health institutions being exposed at first hand to the practice and day-to-day work that takes place there. Among the many areas I was able to visit were chemistry, hematology, and microbiology specialist laboratories. In most of these, the experience I had was both interesting and valuable on a learning level. The training, the information shared with me, the interactions I was able to have with staff, and the environment all contributed to my being able to learn and experience more. I was generally assigned a specific mentor – a member of the staff of the institution who guided me and instructed me as we observed the happenings together. I was also assisted by numerous staff members when able to â€Å"try things out† such as working with the resources available. The â€Å"hands-on† nature of much of the learning was very valuable, as I was able to see how instruments worked and experience the way in which the theoretical knowledge that was being shared with me, was used practically in the real-life situations I observed. Mentors or guides also communicated much of their experience with me. Again, their experience, shared with me, was very valuable as it gave me perspective on how their everyday work relates to the theoretical knowledge I am learning. It was also important for me to be able to share my opinions and thoughts. With most staff at the institutions, this was encouraged. The conversations I had, and the questions I asked, were enjoyable, interesting, and mutually respectful. I did not feel as if I was imposing on their time, or that I had nothing to offer. Instead, the majority of people listened to me with interest, and debated with me, even when I was wrong. I felt that I was able to speak openly, and ask questions, and give opinions without embarrassment or fear, since I would receive positive, thoughtful, and meaningful responses. Perhaps of most value to me, and

Reticular Activating System Essay Example for Free

Reticular Activating System Essay He believed that Dreams are the guardians of sleep. He also believed that they provided an insight into the motives of a persons behaviour. He described it as the royal road to the unconscious. He believed that no matter how absurd a dream was it always possessed meaning and logic. He warned that dreams had to be analysed in the context of a person s waking life. According to Freud the mind had 3 components. Id: This is concerned with basic instinctive urges such as the need for food, comfort and sexual gratification. It works at an unconscious level. It is not driven by logic and is the pre-socialized part of the personality. He felt that we are driven by unconscious urges, and that through dreams the unconscious desires are expressed, Thus relieving psychic tensions. The Id works on the Pleasure principle Superego: Its components are the conscience. This threatens the Ego with punishment, in the form of guilt, for bad behaviour. The other component is the ego-ideal which promises rewards, in the form of pride and high self esteem, for good behaviour. This is developed throughout childhood. This part represents the moral part of the personality and wishes to do the decent/right thing. This is a part of the id that has been modified by influences of the external world. This is the decision maker, working on a rational and logical basis. The demands of immediate gratification by the Id will be postponed by the Ego until the appropriate time and place. It is not imposing constraints on moral grounds; its priority is the CONSEQUENSES of behaviour This works on the reality principle. Freud believed that behaviour is an interaction of these 3 systems. With the Id being repressed by the Ego and Superego, causing anxiety during waking hours. During dreams the Superego is partially asleep And the Id can get through. The Superego Disguises the Id thoughts, (to stop nightmares. ) Dreaming, he saw as protecting sleep, by Providing an outlet for disturbing and repressed Thoughts, in a modified form, without them coming Into consciousness. The contents of dreams were referred to as: Latent This is the real meaning of a dream. These would be conflicts or dis. Thought. Manifest This is what you actually dream. He Argues that this is a censored and symbolic. Although Jung had been a close colleague of Freud, helping him form the psychoanalytic movement, in 1913 he broke ranks. He did not agree that all dreams are wish-fulfilments. He believed that they were a way of acquiring self-knowledge and to restore our psychological balance. He stated that they were just as likely to point to the future, (by suggesting solutions), as to the past. He did agree that dreams can reveal parts of the self that are usually concealed during waking hours. He believed that the Id expresses desires through daydreams. He preferred to take a dreams at face value and also to study dream series rather as opposed to an individual dream. WEBB CARTWRIGHT p Problem-solving theory of dreaming They believe that dreams are a way of identifying and working through problems of the waking life. They do not believe that the true meanings of dreams are disguised and therefore do not distinguish between the latent and manifest content. However the use of metaphor is included in their theory. 4 Problem Solving theory cont. A number of studies support this theory. (cartwright,1978), presented people with common problems. Those who were allowed to sleep uninterrupted later made far more realistic suggestions towards a solution than those who had been deprived of REM sleep. Hartman 1973, showed that people suffering from occupational or relationship problems enter REM sleep earlier and spend longer in it than less troubled subjects. EVANS p Reprogramming theory of dreaming According To Evans during REM sleep the brain shuts off from the external world, isolating itself from sensory input. This time is spent sorting through new data and updating existing memory systems. A number of studies have shown that REM sleep increases following mental activities of a complex nature. Herman Roffwarg 1983, also supported Evan s theory. In their study participants wore distorting lenses during their waking day. These made everything appear upside down. This took a great deal of mental effort to adjust to. 5 Sup. for Evan s theory cont. Herman Roffwang 1983 cont Subsequent monitoring revealed an increase in periods of REM sleep. Evan s theory has also been supported by the findings of older people spending shorter periods dreaming. Neurobiological Approach HOBSON McCARLY 1977 Activation synthesis Theory of Dreams They proposed that dreaming begins with the random firing of giant cells, located in the R. A. S. of the pons, which in turn activate adjacent nerve cells. These include those concerned with vision, motor activity and emotion. This activity also reduces the tone of major muscles, producing temporary paralysis. This prevents us acting out our dreams. Morrison 1983, found that cats with damage to the brain stem actually chased the subject of their dreams and ignored real mice. Although the body is not moving, the cerebral cortex is still receiving information, originating from the giant cells, which suggests it is. In an attempt to make sense of the random activity it merges or synthesises it, using memory to create a dream. Activity of nerve cells involved in balance for example may evolve as dreams about falling. 6 Some have argued that if dreams were merely a meaningless bi-product of random firing of nerve cells they would not reflect our daily experiences, as they often do. Hobson and McCarley argued that the areas of the cortex that have been most recently stimulated during the day are also most likely to   together with the brain persistently seeking to find meaning, even if there is none in the data. The unusual intensity and chaos involved in this neural activity accounts for the sometimes erratic and strange content of dreams. Hobson also agued that the periodic activation of the brain during sleep is due to the giant cells of the pons firing in an uncontrolled way. This continues until the supply of the neurotransmitter acetycholine ,which they are sensitive to, is depleted. This brings about the end of REM sleep, until acetycholine stores are replaced, and the nest period of REM sleep will begin. CRICK MITCHISON 1983 Nuero Reverse Learning Theory of Dreams They argued that we dream in order to forget. They view the random firing during REM as the brains method of destroying synaptic connections involved in storing useless information. The removal of worthless or parasitic information creates space for material of more use. They called this process reverse learning or unlearning. 7 They point out that animals who do not have REM sleep, such as dolphins and spiny anteaters have abnormally large cortexes. This could be that they have developed in this way to house vast amounts of information. Alternatively, it could be that with the extra space they have no need to unlearn. Winson suggested that a large cortex enables them to carry out unlearning while awake. This theory would explain why we rarely remember our dreams. According to this model, to remember a dream means that we have re-stored the very info. We were trying to forget. This does not explain why some dreams are very coherent and significant. Connectionists theories suggest that we have no need to save space as we have vast potential for storage information. Critics of neurobiological theories argue that if dreams were meaningless, history would not have provided us with so many examples of creations and inspirations that have manifested during them. Neither the psychological or neurobiological theories of dreaming can account for the findings of activity very similar to REM sleep in foetuses. Jouvert suggests that the firing of nerve cells during REM activates information, concerning instinctual behaviour, that is stored in the genes. Once activated it is then programmed into the brain.

Oxendales Marketing Strategy Analysis

Oxendales Marketing Strategy Analysis Anthony Nolan Marketing Campaign Oxendales started off as a purely clothing supplier when they first appeared online but nowadays they sell a lot of different things from home wear to electricals and entertainment items. Through broadening their stock range, they have become a more desirable option for many more segments of the demographic. This report will show how Oxendales go about their business and how they are viewed by the public that use their service. Oxendales marketing campaigns are ongoing. They are around a long time and their name is a household one. Nonetheless they do still need to get their product out there. With this company, selling items is just part of the offer. They also give credit and charge interest on that credit. They make a lot of money doing business in this manner. Once a new season collection of clothing is announced their marketers set in motion a plan that gets the new arrivals from the storehouse to the public. They appear to have a good idea of who they are targeting with their campaigns. The demographic being targeted is the medium to low income earner or people on social welfare; people who can afford to pay instalments but cannot necessarily afford to buy a product outright. For this segment of the market, Oxendales are often an invaluable ally in helping them to clothe themselves, their families and their homes. Oxendales have a huge selection of items on offer for people and for the household. They tend to bring out two new lines of clothing every year. The different styles and items are reflective of the different seasons. The first line of the year is the Spring/Summer collection, which typically comes to the fore around March or April. Then around September they announce their Autumn/Winter collection. Oxendales introduce their new lines typically through a number of channels that they feel will get their product specifically to the target segment. They show their stock on television, using TV3 as their main channel for showing people the wares on offer. They utilise the show Ireland AM to get their new offers into the vision and minds of the public. At the same time as being seen on television they will also be launching advertising collateral campaigns on many different levels, from more television advertising to social media and physical paper advertising. They will follow this up by interacting with the public one-to-one in trade shows such as the Womans World Show which is a yearly event held at the RDS in Dublin. This public relations meet and greet is meant to align Oxendales with many of the other company brand competitors attending the show as well as get their own brand into the minds of the public or to cement their brand in the minds of people who already know of them. No matter where and through what channel they are showing their items, one will find a consistent feel to their advertisements. The colours used are often very alike across all of their advertising campaigns. If one is reading a flyer that falls out of a magazine they will feel that the look of that flyer is consistent with an advertisement they may have seen on-line for example The visual connection is apparent. The consistent look leads on to the famous Three Cs of marketing. Do Oxendales fulfil this criteria? Well their communications are first class. Their advertisements and language used is clear and concise and is not in the least confusing. They sometimes communicate how simple it is to get credit from them as much as their actual items for sale. Their items are often not as Compelling as their credit offers. Oxendales can often reel in a buyer through the promise of buy now-pay later. This is a compelling way to attract custom from the target segment. Their look remains Consistent throughout. Their colours and designs used for advertising is instantly recognisable and they do utilise consistency across channels. Oxendales use integrated communications too. Every time a piece of Oxendales literature is examined or online source seen, one can immediately identify that the company link to the other places they are available to view as well as to their website. They often also link to their credit facilities which experience has told them is a unique selling point. The Marketing Mix The Product Being Sold The most important part of Oxendales overall product is convenience. Online Shopping is on the rise according to Roy Morgan Research (2015). So, from that we can conclude that people are using the convenience of online shopping for a myriad of reasons. What are these reasons? Upstream Commerce (2012) quoted the eight most important reasons that people shop online as Convenience, Better Prices, Variety, Fewer Expenses, Comparison of Prices, No Crowds, Compulsive Shopping and Discreet Purchases. We will see many of these reasons pop up again and again. Barbara Thau of Forbes.com (2013) quotes a study by strategy and marketing consultants Simon, Kucher and Partners when she propounds that 24% of online shoppers like to buy books, consumer electronics and entertainment online while 18% of online consumers prefer to buy health and beauty products, toys, sports equipment, hobby interests, clothing, merchandise and furniture online. This is an interesting finding in relation to Oxendales online activity. 24% of online shopping is spent on books, consumer electronics and entertainment. How many of these do Oxendales supply? The answer is two of the three. Oxendales will sell a person everything from an IPod to an Xbox and from a television to a heater (and many, many items in between). Books are the odd ones out. We move on 18% of people shop online to buy health and beauty products, toys, sports equipment, hobby interests, clothing, merchandise and furniture. That is seven categories of items that could possibly be sold online. Again, how many of them do Oxendales sell? The answer is Five. This online behemoth sells all of that list barring hobby interests and merchandise (though all things sold could be classed as merchandise surely?) So going by the experts views on why people shop online, one would have to conclude that Oxendales understand the reasons and offer an excellent product to people in their online store in order to fulfil the needs of their customers. Specifically however a product is more than just an item. How does this company fulfil the other range of criterion that goes to tick the product box in relation to Marketing? Quality: Like many shops, both online and physical, the quality of item bought is directly linked to the price of the product. Having sampled many of Oxendales products they have been found to be durable and fashion sensitive. Certainly as an online shop, Oxendales is seen as a high quality outlet. Image: The image of Oxendales is linked to a few things. Firstly, it is seen as somewhere that people can buy things now and pay later, thanks to their simple and effective paying plans. They are also seen as ultra-convenient. Oxendales have a wonderful selection of items too in a vast array of sizes and models. So the overall image is one of ease of access to what people want and ease of payment. Branding: Oxendales is a household name. They have been around since 1875 (Oxendales: About, 2016) so it is understandable that in that time they have become so well known. Features, Variants and Mix: As alluded to earlier, this online super store offers many items in many different configurations, sizes, colours and categories. Customer Service: Excellent customer service is available, through online, telephone and written media. When an order is received, the packaging staff also include a return label in case an item does not suit the customer for whatever reason. Availability: Always available to use, every moment of every day of the year. Warranties: Oxendales offer a refund, repair or replacement service on all items purchased that do not reach the consumer in perfect condition (Oxendales: About, 2016). Promotion Oxendales promote sales by giving special offers on their website. The have seasonal promotions in which they offer certain items at a discount price. When Spring arrives, they will often sell outdoor furniture and garden implements at a special discount. In addition to their discounted stock, they also promote through email by giving existing customers money off codes that they can apply to their basket the next time they are online for a discount. For non-members, the company will email introductory offers always highlighting their easy payment option. Almost everybody who applies to Oxendales will be accepted for payment through credit. This company is a market leader in direct marketing. Price It appears that Oxendales do not believe in low price equalling higher sales. Their prices are never as low as one might find on the bargain rail of a local department store. Even when discounts are given, one might find that the item on discount would still exceed the price of a similar discount in a high street shop. As far as positioning goes, the idea that Oxendales wants to hold in the mind of consumers is one of ultimate convenience and ease of purchase. Due to their massive stock one can find almost anything within their range to suit them. Due to their credit facility, one can spend money that they do not actually have and then pay off the cost of the purchases over a set period of time. Due to the company accepting almost anyone that applies for credit, that will place a multitude of people in a catchment net for business, particularly approaching festive periods and leading up to birthdays, weddings, interviews etcetera. The position of Oxendales as a brand is very much one of convenience. However, when people are finding it difficult to keep up to date with payments then the company could be seen as a nuisance and increasingly in a bad light due to their continued letters and phone calls, even though the reason for the continued negative correspondence lies with the consumer. Finally, Oxendales do not only sell through a credit account payment option. They also allow people to pay directly like any other online shop, through use of Credit/Debit card. They do not allow payment through an online bank such as PayPal however. Place Oxendales use a number of different suppliers as part of their distribution channel. Many of their suppliers are little known brands like Premier Man for example. These brands are created and sold exclusively in online shops like Oxendales. The items are produced at low price in many Asian countries, shipped to Oxendales warehouse and then sold on to the consumer or end-user. The company also sell high street brands such as Levis, Wrangler, Toshiba, Black and Decker and Timberland to name a very few. It is the same type of distribution channel. Oxendales buy in the stock at the stock price and then sell on with a mark up to the customer. Of course Oxendales also gain revenue through the interest they charge on their credit facility. The sales support for this company is quite good. They can be contacted by telephone, through a form online on their page and by email. The best way is by far by telephone as one knows they are being heard and they will get an immediate response. The company use a first level channel for selling goods. The goods are produced and then sent directly to Oxendales without the need for a wholesaler. The company also has a presence on social media such as Pinterest, Instagram, Facebook, Twitter and Blogger. People As far as customer contact goes, Oxendales rarely need to interact with anyone. They do have a phone contact number and there is an automated response which, if navigated correctly will eventually lead to an operator who is usually very friendly and interested in the query being made. However because their system is so well set up online, there is little need for assistance from another person in order to order goods or return them. Having said that they do have top quality IT staff who keep the website current and glitch-less so that the business of making money can continue apace. The webpages of the Oxendales website have all of the facilities that even the most limited computer user might need and understand. The people who work on the image of the company have done a good job keeping the convenience image to the forefront. They also superbly make the consumer feel that they are getting a bargain when in fact they may not be, not compared to a high street store. However the consumer often values convenience over price. Process The process used is very definitely a customer focussed approach. Oxendales want to radiate a friendly and relaxed approach to consumers in everything they offer, from getting the customer to choose the products to be bought to getting the customer to part with their money. Everything on the website is streamlined and very easy to navigate. Most modern internet speeds will allow for easy navigation and very quick page loading. The design of the website is excellent. The pages scroll and it is up to the user of the site to choose how many items to view per page. There is also a facility where one can sort the item content on a number of criteria from Best Sellers, New in, On Sale to Ratings, Price lowest to Highest and vice versa. Moving from one area to the next is very easy too with the use of a docked banner at the head of the page displaying the different department names, each one hyperlinked to the appropriate section. The actual process of finding, adding to the basket and checking out ones selections is very easy on this website. It gives the impression of years of experience on the companys part. Physical Evidence The whole online experience of shopping at Oxendales is really a very good, easy and addictive one. Given a large enough spend limit it could be imagined that many people would get themselves into a lot of debt in a single visit. Once one uses this site, and provided one has some credit left on their account, it is almost a certainty that one will return and purchase again and again. The whole feel is one of ease and once a purchase is made, one of fulfilment. Oxendales offer a positive feeling to people visiting their site. When the products ordered do eventually arrive at ones front door, they are always packaged superbly in a heavy weight plastic outer layer covering a bubble wrap and a thinner plastic inner layer. They come with a printed receipt and a printed returns label should it be required. Really the whole process from ordering to actually receiving the goods is very simple and incredibly stress-free. Visible Metrics Not having access to information about Oxendales Social Media internal metrics one can only comment upon the visible on-page information that is available to all viewers. On Facebook, Oxendales have 20585 followers. The Facebook page receives between one and four new posts from the page manager each day. New posts receive on average four likes each Judging by the amount of likes for their posts, their followers either do not regularly visit the page or they do not like the posts. Due to their continued success in the online shopping market, one could conclude the former reason for the lack of post likes. There have been seventeen visitor posts going back to December 17th 2015, from a membership of over twenty thousand. Oxendales post both images and video files to their Facebook page but neither are very popular Oxendales have 1344 followers on Twitter The Twitter Page receives between one and five new posts per day from the page manager. New posts receive an average of one like each New posts are rarely retweeted Like Facebook, it can be construed that their presence on Twitter does not greatly contribute to their actual sales on their website. Very rarely does any one of the 1344 followers ever reply to a tweet on the Oxendales Twitter page Oxendales has 23 followers on Instagram They have posted 184 images on Instagram Out of 184 posts, they have received just 5 comments Out of 184 posts, they have received 114 Likes concentrated on 26 of the total posts Without access to their page metrics and only going on the visible data one could conclude that Oxendales success is certainly not based upon their online presence. From the information gained one can see that very few people interact with the company through social media. For this reason, it must be concluded that their success is based upon other strategies. Targeted Demographic Oxendales has an emphasis on contemporary womens styling ranging from sizes 12-32 and were constantly developing our collections to bring you the latest looks that will keep you on-trend throughout the season. With our brand ambassador Lorraine Kelly choosing her favourite pieces, were making shopping for plus size clothes, lingerie and wide fit shoes and boots fun, easy and enjoyable regardless of age, size and shape. (Oxendales Website, 2016) The above direct quote is taken from the home page of the Irish Oxendales website. They do offer clothing for children too and for men and they offer homeware and electrical goods. However, this is the headline from the home page of their website. This above all would intimate the following: That the company are targeting the female demographic above all else. That they are attempting to target all age groups of adult women. That they are attempting to target all shapes and sizes of adult women. That they are targeting women who are fashion sensitive and want to be dressed in up to the minute styles Once one clicks on the Menswear hyperlink, the following is displayed: At JD Williams we know that finding stylish menswear that fits perfectly can be tricky. Our collection of big and tall menswear comes in a range of sizes to give you perfectly proportioned design. We have t-shirts, polos, coats and jackets in chest sizes 36-66, plus our trousers and jeans are available in 5 leg lengths, including extra-short and extra-long leg and waist sizes 32-64. Discover how easy it is to find the perfect fit for every occasion. (Oxendales Website, 2016) Oxendales is still the page header however Williams and Brown is the Menswear Department name. They are using this ploy of renaming the department to make it distinct and separate from the other departments. Their catch-line on this page would suggest the following: That they stock many different types of clothing from T-shirts to jackets to trousers That they cater for all sizes of man, tall, small, fat, thin and everything in between You name it, kids need it. Cots, highchairs, clothes, shoes, coats. But with all this in one place, shopping for your family has never been simpler. Look out for our new range of girls and boys clothing in our collection of baby, nursery and childrens essentials. (Oxendales Website, 2016) This demographic is aimed at the younger generation and is found on the kids page of the website. So what can one glean from this statement? They stock items for many ages of child They stock items for both girls and boys So what can be concluded from the information gained? The conclusion has to be that Oxendales, while catering for many different types of person and interest, primarily wants women to visit their site. This is suggested by the first page loaded on entering the website being aimed primarily at women. The want ladies of all ages and who are fashion sensitive. They probably know that even in the year 2016, women still do a lot of the buying for the household and therefore by targeting women on their home page, they are indirectly offering them the other areas of the site for their perusal also. The tag-lines on the Menswear and kids-wear pages are also aimed at women as well as men. They continue to talk about interests of women, the perfect fit and fashion. Advertising Campaign Oxendales advertise their online business in a number of ways. They use different online sources and some physical ways to advertise (as opposed to intangible online advertising). Their latest advertising technique is to sponsor television shows. They are the current sponsor of the popular television drama Downton Abbey. This means that every time the show is on television, the Oxendales brand is shown on-screen prior to the start of the episode and at the start and end of every advertisement break. This is more than just advertising of course as they are also positioning their Brand next to the aristocratic gentry of a period now long since passed. The nobility and wealth of the families portrayed in the show places Oxendales into a high class light by association. They also advertise on television on daytime television. Ireland AM is a popular morning show mostly for stay at home mothers and unemployed people. The latest fashions available from Oxendales can be seen quite often being modelled on this show. Ireland AM also tend to use real people as models rather than incredibly beautiful sculpted catwalk ladies and gentlemen. This is good for Oxendales as they are trying to sell their brand to the people in the street. On the negative side, using normal people their clothes may not look as glamorous as they would on a professional model. Oxendales advertise online on such sites as hotfrog.ie and rollercoaster.ie. The former is a business directory and this type of advertising is quite astute as people use business directories all the time to locate phone numbers and addresses. Having an ad in such a place should serve the company well. The latter, rollercoaster.ie is a parent and pregnancy site. One can immediately see what Oxendales intentions are here. They are appealing to the mother on behalf of the child; they sell for both. Their online presence also stretches to social media. Not only do they have their various social media pages but they also have paid advertisements in the side bars on the various pages on various sites. Finally, they use the old fashioned paper and card as advertising media. Quite often in glossy womens magazines, postcard sized spam cards will fall out when opened. This junk often consists of various offers and advertisements for different shops, both physical and online. Oxendales do advertise in this manner. They also buy advertisement pages within the magazines pages. Their other paper advertising is through their own full and mini-catalogues. The full Oxendales catalogue is only available through request from their site. However, the mini-catalogues showing their latest offers are sometimes distributed through peoples letterboxes and as a third party supplement in Sunday Newspapers. Bibliography ONLINE SHOPPING STATS: http://www.roymorgan.com/findings/6095-online-shopping-on-rise-201503182332 WHY SHOP ONLINE? http://upstreamcommerce.com/blog/2012/02/14/8-reasons-consumer-likes-shop-online WHY SHOP ONLINE? http://www.forbes.com/sites/barbarathau/2013/10/08/why-consumers-really-shop-online/#304510da4ab5 OXENDALES ABOUT US: http://www.oxendales.ie/shop/aboutus/aboutUsView.action?cm_sp=OXI-Footer-_-AboutUs-_-AboutUs MARKETING CAMPAIGN: http://www.cio.com/article/2377257/online-marketing/7-ways-to-create-a-successful-integrated-marketing-campaign.html OXENDALES IRELAND: http://www.oxendales.ie/?PROMO=2000gclid=CjwKEAjww9O3BRDp1tq0jIP023YSJAB0-j1SZzTjxpFOGyGZev_jbyMQPHU5trQzI0Kn6-f5OQA2NhoCPDHw_wcBgclsrc=aw.ds Principles of Marketing 8th Edition, Kotler and Armstrong 2012, Prentice Hall Pearson, Ps 4/5/6 38-45

The Virtual Umwelt :: Internet Communication Essays

The Virtual Umwelt In my last reflexive paper titled Semiotics in Cyberspace (April, 1995), I referred to the following statement from Philip Elmer-DeWitt's article Welcome to Cyberspace: What is it? Where is it? And how to get there?: "Stripped of the external trappings of wealth, power, beauty and social status, people tend to be judged in the Cyberspace of the Internet only by their ideas and their ability to get them across in terse, vigorous prose." This statement was used to prove a point in that context. The point was that Cyberspace is a place for the discovery and exploration of semiosis. I found Elmer-DeWitt's comment to be an excellent example of the kinds of issues that semioticians could argue about when analyzing the semiosis of the Internet. In his statement, Elmer-DeWitt depicts Cyberspace as what appears to be a world without umwelts. He implies that the only reference we have from others in Cyberspace is their writing and composition abilities (as if those by themselves were not signs leading to a million interpretations). I very much disagree with Elmer-DeWitt's argument. Semiosis in Cyberspace is a lot more complex than just the act of signification from writing styles and well chosen words. Most of us would agree that when communicating through the Internet we all must realize that we do so with other human beings, not with machines. Those machines might be considered to be one of the components of our umwelt in the context of that experience. The technological devices we need to interact with are bear essentials of Cyberspace and they establish the first element of characterization we use to impersonate other human beings. We know that our correspondents must have access to the technology and should have a certain amount of skills in order to get to Cyberspace. By simply making this assumption (which in most cases is true) we are issuing a set of new set of labels and re-localizing our correspondents in a specific spot within our umwelts. We might very easily connect characteristics like the access to highly technological devices with a relatively high socio-economical status or with a certain level of academic achievement. I also believe that most of us conduct very dynamic communications through the net. We do not just read messages. Instead, we try to find out more from the person who wrote it. We start by looking at things like their e-mail addresses.

A New Road to Transportation Essay -- Hybrid Electric Car, Smart Car

The United States goes through about 19,600,000 barrels of oil a day, and a barrel of oil is around a $100. In a day, just for oil, we spend $1.96 billion dollars worth of oil, and yes that was with a â€Å"b†. Gas is now up to $3.65 per gallon and is rising. I pay $120 for insurance for one month and I use 8 gallons of gas a week average. That means I spend almost $3,000 a year! I’m only sixteen and that is not even adding all the costs. I could add oil, tires, air filters, battery, and windshield wiper fluid. The list could continue on forever. A person who is auto dependent spends 25% of their income on their transportation (Boelte 2). This shows we need to cut our spending on transportation. On the news I saw that people were buying electric cars and cars that get 40mpg. What people need to do is find a transportation that is suitable for them. When a traveler is traveling a far distance, it gets really pricey. I could pay $600 for a round trip flight and be there in an hour or drive 600miles. In a car with 40mpg, that would only be only $146. More people would rather fly though because they will get there and back. What we really need is something cheap, suitable, and fast. Having bullet trains, car pools, and bike lanes will provide cheaper transportation. People seem to be amazed when they see a high performance car roar down a street. Yes, it may seem like the car is amazing, but when the price comes at hand a driver wouldn’t want to pay for it. I paid $800 for my car because it was reposed. It’s a 1996 dodge neon with only 70,000 miles on it, and gets 32.9 mpg highway at 75mph. Not everyone can get a deal like that, but we need to make a way for transportation to be like the deal I got. A hybrid, electric car, and cars that ... ...th a carpool lane at hand these cars would be saving a ridiculous amount of money. By adding just one lane to the highway Americans will cut spending in half by taking someone with them. Another way to cut spending is by creating a system of super trains. The system would run through each capital. The price of this would be hefty but in time it would pay for itself. Super trains are extremely same and never have had any fatal accidents ever. Speaking of safety, biking on the road isn’t very safe. By adding a bike lane to separate a rider from the road will be safe. A person can ride a bike to any place close and still save money. If a rider rides their bike 5miles a day they can save $600 or more on gas. The rider will stay in shape and save money at the same time. There are many ways to save money and help the environment. So stop wasting money and get to saving.

Philosophy Prep Essay

1. What are the different branches of philosophy, and what are they about? 2.Explain what a fallacy is. What kind of mistake is someone making when they commit a formal fallacy in an argument? 3. What is â€Å"wisdom,† and how does philosophy relate to it? 4. Describe the nature of critical thinking. What advantage does the critical thinker have over someone who lacks that skill? 5. Describe and explain the steps in the critical-thinking process. 6. What is wrong with â€Å"relativism† as a thought process? What does the relativist need to understand? 7. What do you think you can fruitfully learn from the study of philosophy? How can you apply philosophy to your life? 8. Describe the influence of Homer on early Greek thought. How did he pave the way for philosophical thought? 9. Describe and explain the underlying philosophy of knowledge that guided Socrates’ method of knowledge. 10. Who were the sophists, and why did they oppose Socrates? 11. Explain why Socrates was arrested. How did he respond to the charges against him? 12. Explain Plato’s view of the soul. Why did he liken it to a chariot? 13. What was Descartes’ conclusion about the nature of the self, and how did he arrive at that conclusion? 14. How did John Locke’s views differ from those of Descartes? How did that determine Locke’s views of the self? 15. What was Hume’s argument for the position that there is no such thing as the self? 16. What was distinctive about Kant’s view of the nature of self as related to experience? 17. What was Ryle’s view of the mental as it relates to the physical? How did Ryle’s view differ from those before him? 18. What are the two forms of physicalism? How do they differ from each other? 19. What is determinism? How is it different from the thesis that there is no free will? 20. What is hard determinism, and how is it argued for? 21. What did Baron D’Holbach mean by saying that â€Å"Absence of constraint is not absence of necessity†? 22. Explain the distinction that was made by W.T. Stace in arguing for the compatibility of free will with determinism. 23.What did Moritz Schlick mean by saying â€Å"If decisions were causeless there would be no sense in trying to influence men†¦Ã¢â‚¬ . What role did this thought have in his theory of free will? 24. What is existentialism? Explain Jean-Paul Sartre’s existentialist position on the nature of free actions. 25. Give some examples of questions that are asked in metaphysics. Which one(s) do you think are best indicative of the subject matter of metaphysics? Explain. 26. Describe the subject matter of epistemology, and explain what questions in epistemology you think are worth pursuing. 27. Describe Plato’s doctrine of the Forms. What questions was it meant to answer? 28. Describe Plato’s hierarchical metaphysics, explaining the relationships between the levels. 29. Explain and contrast the theories of knowledge of rationalism and empiricism. 30. How did Descartes go out about pursuing only knowledge that could be absolutely certain? What did he find?